Trend it like Beckham? – Social Media reacts to footballing retirements In the space of eight days we have seen footballing legends announce their retirement at the end of this season. Sir Alex Ferguson, the most successful British manager in history, called time on his 26-year legacy as Manchester United manager, whilst one of his [...]
In-Play Betting And Online Gambling: Top 5 Tips For Attracting Social Media Coverage During Sporting Events In-play betting allows punters to place bets at any time throughout the match and on a number of different outcomes. It injects elevated levels of excitement into even the least appealing bore draw. Domestic viewing figures for last [...]
#LOVEMK, HOW A TOURISM PUBLICITY STUNT BECAME A FOCAL POINT FOR A PROUD LOCAL COMMUNITY. As a company with Milton Keynes roots we were thrilled to see #LoveMK trending in UK social media last week. The newly named ‘Love MK Day’ looks set to be a regular event and is a true success story for [...]
Capturing the Tech Consumer’s Attention – Can High Street Retailers Learn Anything From Online Pure Plays?
Capturing the Tech Consumer’s Attention – Can High Street Retailers Learn Anything From Online Pure Plays? As the internet plays an ever-bigger role in the lives of consumers, high street consumer electronics retailers are facing increasing competition from online pure plays. With both Comet and Jessops having gone into administration in the last year, [...]
Vanilla Coke is back! But not everything is as vanilla as it seems… “There has been huge consumer demand for the return of Vanilla Coke so we were really excited about bringing back the variant to the Coca-Cola family.” [...]
How Social Media Was Used In Reaction To The Boston Bombings After two bombs detonated at the Boston Marathon Finish area at 18:50 GMT (14:50 Boston time) yesterday, news of the events spread quickly through social media. News of the bombings were, in fact, almost instantly reported on Twitter. Ackerman at Wired.com described it as [...]
Greater Anglia On Track With Social Media Customer Concerns Greater Anglia, after ranking low in the Which? Best Buy Passenger Survey for UK Rail operators (penultimate place in overall scoring and in last place for commuter service), was awarded the Train Operator of the Year Award at last month’s Rail business Awards and the [...]
Retail Week Live: Mobile and Online Essential to Retailers in 2013 But the Human Touch Remains a Factor.
Mobile and Online Essential to Retailers in 2013 But the Human Touch Remains a Factor Retail Week Live saw some business heavyweights ascending on the conference to discuss issues affecting retailers. Our team analysed 6,382 UK social media posts from 11th to the 15th of March using Salesforce Marketing Cloud’s listening solution Radian6. Many of [...]
From High Street to Social Street: A Social Media Guide for Retailers As the UK continues to teeter on the brink of a triple-dip recession, the UK’s high street retailers are operating in difficult times. In recent months, commentators have suggested that investing in social may help to save high street brands, by making the [...]
Kit-Kat And Social Media, Part 2: And the Winner is… After having previously taken a look at Kit Kat’s ‘Choose A Champion Campaign’ in Social Media we are now exploring what has changed as the ‘Nation’s Champion’ has been announced. This weekend Nestlé UK & Ireland announced the winner of its new Kit Kat Chunky [...]