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Archive for the ‘Digital Media’ Category

Did Apple Alienate Advocates?

Published on September 10th, 2012 by Sarah.

When the jury in the recent U.S patent trial reached the verdict that Samsung had infringed on several of Apple’s software technologies and designs, it looked on the surface like a resounding victory for Apple. Samsung was ordered to pay Apple £1.05bn in damages, its own claims of patent breaches were rejected, and Apple moved [...]

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How will the semantic web affect social media strategy?

Published on September 4th, 2012 by Annabel.

What is the semantic web? The internet is evolving at an ever increasing speed and is rapidly heading for what Tim Burner’s Lee describes as the semantic web. The semantic web is defined as a ‘web of data that can be processed directly and indirectly by machines’. In highly simplistic terms, it means the internet [...]

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How does tracker blocking impact research?

Published on June 22nd, 2012 by JoannaH.

Most of us use the likes of Google or Facebook on a daily basis, but not many realise or pay attention to the fact all of our internet activity is tracked and recorded by online tycoons. An average website has 4.7 tracking cookies built in and each one of them slows loading by 0.5 – [...]

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Converging Social Media and Technology: Top 5 Stories

Published on June 14th, 2012 by Josh D.

Social media and technology is converging rapidly. The paint had barely dried on the lines setting out companies as distinctly social, before they were smudged by moves to control both the space in which people communicate and the devices they do it on. Here, we run down a list of our top five most exciting [...]

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Morning Paper – Monitoring 1940s Style

Published on May 4th, 2012 by Josh D.

At Media Measurement we pride ourselves on delivering quality content to clients via our smartphone Breaking News App. A key feature of the service, which distinguishes us from the automated platforms are competitors use, is our network of professional writers. We tell unique and engaging stories, whether to consumers or shareholders, that promote knowledge sharing, [...]

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Critics fear future wearing Google augmented reality glasses…

Published on April 10th, 2012 by Josh D.

Google unveiled a new concept product last week, a pair of augmented reality glasses which display information above the users’ right eye relating to the real world around them. Developed under the codename Project Glass, the eyewear looks half Geordi from Star Trek: The Next Generation and half Sven-Göran Eriksson-style frameless glasses. An official video [...]

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Robotic apes and the rise of crowdfunding…

Published on April 3rd, 2012 by Josh D.

A strange request appeared on creative funding website Kickstarter last week. A professor wants to build a robotic ape in his quest to communicate more effectively with primates. Amazingly the ‘robo-bonobos’ are actually controlled by the apes themselves and used to interact with visitors at the Great Ape Trust in Iowa, United States. The terrifying-looking device [...]

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Interactive adventure games. Will you continue reading this post? – Yes / No

Published on March 27th, 2012 by Tom.

Using social media to market a product isn’t exactly a new concept (viral videos offer some of the best examples of youtube marketing out there!), but some companies are taking engagement to a whole new level. With the release of Mad Men’s ‘choose your own adventure’ adgame (see below) this week, I thought I’d pick [...]

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What Would SOPA/ PIPA Mean For You?

Published on January 19th, 2012 by Annabel.

Unless you’ve been isolated from social media these past few weeks (I don’t recommend it) SOPA (stop online piracy act) and PIPA (protect IP act) are rather whimsically named bills currently being debated in the US which aim to clamp down on internet piracy which have set the social media landscape alive with debate. While [...]

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What Does the Future Hold for the Guardian Facebook App?

Published on December 14th, 2011 by Annabel.

I previously wrote a post about the Guardian’s Facebook news app that has been dominating my Facebook homepage. In my last post about the topic, I weighed up the pros and the cons of the app and criticised it for forcing people to share content. I should explain my point of view more clearly; it [...]

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