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Archive for the ‘Digital Media’ Category

Airbnb Apologise – Another company feels the sting of social

Published on August 2nd, 2011 by Marcus.

Airbnb, the service that connects people with rooms to rent with those who need a place to stay, has come out and apologised unreservedly following a backlash over the way they dealt with the case of ‘EJ’, a Airbnb user whose property was ransacked by renters discovered via the website. The saga first began when [...]

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5 Free Social Media Tools for Business

Published on August 1st, 2011 by Marcus.

In terms of tools, the Social Media Revolution (as it will be referred to in history lectures 100 years from now, lectures probably conducted at the University of Facebook) has given us two types: 1. Tools to make the new things we do with social media easier and more effective and 2. Tools that make [...]

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YouTube uses a Quarter of Worldwide Mobile Bandwidth

Published on July 27th, 2011 by Marcus.

YouTube accounts for 22% of the total amount of data consumed by mobile devices, according to a report from Allot Communications. In addition to being responsible for this massive chunk of bandwidth usage, YouTube also dominates the mobile video usage stats as well – 52% of mobile video streaming is through YouTube. Overall, mobile bandwidth [...]

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How Clean is Your SM Background?

Published on July 26th, 2011 by Marcus.

Background checks have long been a part of the process of hiring new employees and with the rise of the internet the prevalence of employers Googling their candidates has grown. Now, a start-up is offering to perform these checks for you and much more thoroughly, delving into the social media past of these job seekers. [...]

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37% of People have Snooped on their Spouses

Published on July 22nd, 2011 by Marcus.

As a social media monitoring agency, it is our job to keep an eye on what people are saying online. Most content on the internet is published with the express intent for it to be public and read by anyone who cares to read it, the more the better in most people’s eyes. Even when [...]

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How Can Prizes.org Outlive Google Answers?

Published on July 21st, 2011 by Tom.

Launched this month Prizes.org is a Q&A site. Its unique feature (well if you don’t count Mechanical Turk) is that those posting questions offer up a cash prize, to be awarded to the user that posts what they judge to be the best answer. Created by developers Slide, which was acquired by Google for $182m [...]

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The 5 Commandments of Effective Powerpoint

Published on July 18th, 2011 by Alys.

A new political party has been created in Switzerland, whose sole manifesto pledge is to have the Powerpoint presentation outlawed. The aptly named Anti-Powerpoint Party believe that the average Powerpoint presentation creates boredom and confusion and suggests that the humble flip-chart can be three times as effective in 95% of cases. An ambitious claim! The [...]

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The Social Inquirer – Sneaker Pimps

Published on July 15th, 2011 by Marcus.

The Social Inquirer is a regular feature from Media Measurement in which we take a recent story or announcement and analyse the reaction to it on social media. Zappos, the online retailer known for selling shoes, is launching a new campaign utilising a classic advertising technique and the latest gimmick to come to the sector. [...]

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