2010 was the eighth consecutive year in which Media Measurement has won an award from The International Association for Measurement and Evaluation of Communication (AMEC).
Category: Best Use of Communication Measurement for Public Sector
Essex County Council wanted to demonstrate best practice, through evaluation, to the rest of the Council and to other local authorities. Its objectives were to:-
1. Improve planning of PR activities, leading to better outcomes. The Council wanted to see:
a) A quarter by quarter improvement in the percentage of beneficial coverage;
b) A quarter by quarter improvement in the number of items mentioning a Pledge;
c) An increase in the ratio of media items to media releases.
2. To assess the effectiveness of campaign activity in raising the profile of ECC. The Council wanted to achieve national press coverage for each of its campaigns.
What the judges said:
“A really impressive piece of work that clearly demonstrates the commercial value of media evaluation as a tool for supporting communications strategy. The outcomes were very significant, demonstrating the strength and appropriateness of the evaluation methods used. The entry was written to a high standard and well presented”.
“Game Changer: enabled the client to develop best practice, increase the efficiency as well as the effectiveness of PR work, and even sell the services of a heavily enlarged PR team to similar organisations”.
“Clearly demonstrated commercial value of evaluation. Significant outcomes, the evaluation was a ‘game-changer”.
Category: Best use of Measurement for Not-for-Profit
VisitScotland Europe wanted to focus their PR Efforts at a more strategic level. Specifically, they wanted to:
- Pinpoint which PR activities gave the best return on investment
- Promote Scotland as a contemporary tourist destination
- Enable the in-house PR team to prove its value to stakeholders and secure funding
What the judges said:
‘ Good entry – makes it clear how the work benefited the client. Well-thought-out approach and results well presented.’
‘ PR benefits to show and results very well presented – their campaign did very good for Scotland. Tries to change clients view from monetary-based to qualitative-based.’
‘ Strong & detailed proactive move to encourage a market. Innovative study of social & traditional media on an event, which will be a benchmark for future research.’
‘ Comprehensive analysis of social as well as traditional media. Innovative approach to crediting some metrics around a unique event. I can see real value for advertisers in this work. Top marks for the idea and the execution’
Category: Measurement and Evaluation – Gold and Silver Awards
Gold – Media Measurement, Sense and Measurability
When the charity, Sense, had to design its next campaign for the entrants to the London Marathon it was faced with numerous options for communications tactics. The strength of Media Measurement’s work is that Sense is supplied with highly relevant information which guides the campaign into the most-effective direction. Media Measurement has achieved the ‘Holy Grail’ of PR evaluation – namely contributing to strategy creation. Budgeting for careful evaluation has given immense help to the campaign.
Category: Best use of Measurement for Business to Consumer
Category: Best use of Measurement for Business to Consumer
Category: Evaluation
For outstanding accomplishment in the field of communications and PR
