Xerox Corporation is a Fortune 500 global document management company that manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies.
THE CHALLENGE
Xerox struggled to systematically measure and communicate the degree to which it achieves its communications objectives across global markets.
WHAT WE DID
We designed a KPI panel to reflect international B2B communication goals, measured current performance, and track progress on an on-going basis.
BENEFITS TO CLIENT
Our research is the bedrock of a professional, results-oriented communications culture at Xerox. Our detailed, comprehensive analysis of an exceptionally wide range of sources is delivered to multiple stakeholders through the organisation, ensuring agility, accountability and excellence.
