In the last few months, the social networking site Pinterest has risen to prominence and it’s easy to see why Pinterest offers users a unique sharing experience. Using Pinboards, users can convienently highlight content (including websites, pictures and even inspirational quotes) by pinning them to their Pinboards. Unsurprisingly, the site has become an addictive and fun place to discover new content. For businesses, the real advantage of Pinterest is the volume of referral traffic to external sources, outranking even Google+, Linkedin and Youtube combined!
We’ve listed five analytics tools to help your business get the most out Pinterest…
Analytics
Pinterest monitors a basic selection of analytics for its users, however if you’re interested in recording more in-depth analytics, there seem to be two main tools you can choose to help you find decipher some the data:
Pintics
Pintics is a Pinterest analytics tool that lets multi-users highlight the best-performing pins by the traffic generated, sales generated or how much they are reposted. As a part of the Pintics package, they offer tools to manage multiple accounts, pin uploading and tagging which is incredibly useful for marketers running multi-campaigns.
While these are great useful features, like Pinterest, Pintrics operates an invite-only policy for new members, by going to their website, potential users are able to register their interest but then they must wait for Pintrics staff to contact them which makes sign up, in my opinion, a little unnecessarily difficult.
Pinerly
If you do not fancy Pintrics, Pinerly are about to release a much antipicated own Pinterest analytics tool. While still running in the Beta version, Pinerly is due to be released in May and have already received a reported 36,000 sign-ups in just one week!
Pinerly offers all of the standard metrics for tracking analytics including number of hits and referrals and even enables users to follow specific pins as campaigns. To use Pinerly, content must first be uploaded via their pinalytics tool and then posted to Pinterest (It is a straight forward process, that is extremely user friendly).
The data is presented in a user-friendly graph although it is limited as the graph only covers short periods of time and so it is difficult to compare to two campaigns using the tool.
Influence
For those who’s business goals go beyond just tracking metrics, have no fear, there are several Pinterest analytics tools that aim to help users track how influential they are…. think Klout but for Pinterest!
PinReach
Originally named PinClout, PinReach aims to calculate user’s influence by using several Pinterest analytics to help them devise an influence score out of 100 using metrics such as number of pins, followers and boards.
PinReach is open to all of the criticisms levied at Klout and other influencer tools which use algorithms to calculate how influential their users are. Fortunately, PinReach also collates the usual Pinterest analytics such as number of pins, followers ect. and allows users to view the overall score of their pins and can display data allows in graphs and charts to help users understand their score break down. PinReach also has instant free sign up!
PinPuff
The concept behind PinPuff is similar to PinReach and includes both an influence score (including the value of each Pin and the value of the referral traffic) calculated through the number of followers, following, likes, repins, boards and estimated reach which then informs a score out of 100.
Additionally, PinPuff also offers access to all of the key Pinterest analytics provided by its competitors. The service is incredibly easy to sign up for, just go to their website and enter your details to see your score.
Repinly
Repinly is, perhaps, the most unique Pinterest analytics tool on our list since the tool is designed to help you follow the activities of other users but is none the less worth further investigation.
Repinly allows you to access some of the most popular content on Pinterest through the collection and display of data such as most popular pin and most popular boards. For casual users, Repinly is useful for helping them access new content and gaining new followers.
For brands, Repinly is a great tool for learning how to access their target audience as well as tracking current trends within their industry. By being able to see the most popular pins of all time, marketers can get a sense of what kind of content is a hit on Pinterest, and has the potential to go viral.
Tags:Analytics, Measurement, Pinterest
