We apply precision analytics to deliver critical brand, product and customer insights from traditional and social media:
A complete snapshot of brand, reputation, product and issue profiles in traditional and / or social media, identifying key sources; topics and messages in relevant content.
Our innovative discovery and analytic methodology focuses on relevant and significant content, bypassing irrelevant “noise”, and resulting in concise, focused reports – rich in insight.
Rigorous analysis of the projection (and perception) of brand and / or reputation across media channels, publications and individual bylines, leveraging innovative network mapping methodology.
Focused reports drive insight into brand sentiment, strength and salience, and identify third party “influencers”, empowering rational decisions about resource allocation.
Diagnostic analytics, to understand how and why specific messages resonate (or fail to resonate) with journalists and online commentators.
Media Measurement’s unique PRISM methodology delivers detailed insight into where and how messages succeed or fail, and what “natural” messages feature in discussion, helping communicators to craft more effective campaigns.