We apply our expertise in marketing communications best practice to make a valuable, research-based input to our clients’ earned media strategy:
Monitoring and Measurement Programmes
We design, implement and offer advice about marcomms measurement and evaluation programmes.
Our pragmatic methodology – which aims to reflect the impact of marketing communications on commercial or other priority business objectives – is capable of incorporating revenue; footfall and web traffic data, and correlating with data from research silos including opinion research; web analytics and media content analysis.
Best Practice Analysis
We apply a holistic research methodology and considerable domain expertise to deliver insight into relevant best practice in earned and owned media communications.
Research emphasises ‘dos and don’ts’, and identification of practical opportunities to implement and benefit from best practice, and takes the form of clear, concise reports and interactive workshops.
Within the overall domain of best practice, we can focus a structured analysis of competitor strategies or tactical marcomms plays.
We apply a multidisciplinary research methodology, comprising secondary desk research and media content analysis, and primary research through structured interviews.
We are compliant with the SCIP code of ethics for CI professionals.