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Media Measurement, Research and Evaluation

Media Measurement helps PR professionals to demonstrate their true worth and answer the difficult questions of accountability and ROI in public relations.

• Evaluation Portal 'MMLInsight'

  Client online portal that lets you access your Media Measurement data, from any date period, at the click of a button, from anywhere in the world, in real-time. Drill down into charts and tables for instant actionable insights.

• Social Media Monitoring and Analysis

  We monitor and evaluate the blogosphere, forums, image/video and social bookmarking sites, as well as platforms such as Twitter and Facebook. We help you understand what the impact is upon your reputation, identify key industry influencers and manage potential opportunities and threats to your organisation.

• Global Media Evaluation

  Regions can be reported separately or combined. Key Performance Indicators are developed to monitor the performance of each region against their PR budget, taking into account the different media landscapes in each region.

• Competitor Intelligence

  Identify threats and opportunities in messaging, media outlets, journalists and use of industry or political spokespeople. Compare your entire corporate reputation with the competition or choose to focus on specific competing products or services.

• Benchmarking and Media Audit

  Benchmark research and evaluation is carried out to establish what is being said about you, either as a stand-alone project, or in comparison to your key competitors or market sector where possible.

• Brand Reputational Analysis

  Maintain and build your corporate and brand values, by adding editorial media to other, more common measures of brand value. We achieve this by focusing on messages in context to ensure that they reflect your core brand values.

• PR Strategic Planning

  Maintain Effective and creative planning is at the heart of all PR activity and professional measurement and evaluation is a vitally important aspect of the management of any PR / Communications programme. No longer is it sufficient to know how to do things but rather you need to know what to do, why and how to evaluate it. Our products and services help provide you with the insight you need to develop your PR strategy.

• PR Econometrics

  For too long PR has relied on AVE as a measure of 'value'. PR Econometric analysis turns data into useful business intelligence. We look at 'value' differently, by separating coverage that has been influenced by your PR, from the 'noise' created by the media agenda. This enables us to give you a more meaningful way of demonstrating ROI in PR.

• Attitude and Audience Perception

  To ascertain how you are perceived, we can undertake both internal and external audience research on your key focus groups. These can include your key journalists, personnel, consumers and other stakeholders.

What our clients say

• 'Media Measurement are at the cutting edge of social media evaluation.'

  Tracey Hope-Ross, VP of Research at Mom Central Consulting

• 'The intelligent, detailed and clear analysis provides us with invaluable intelligence'

  Louise Wiley, Media Relations Director. at Arts Council

• 'They demonstrate to you that you can measure the effectiveness of PR'

  Jon Sellors, UK Head of External Comms at RSA Group