Product FAQs
What makes Media Measurement's evaluation different?
Media Measurement's unique methodology gives you the power to understand not just the messages you are promoting through your PR activities, but also those of your competitors, stakeholders and, crucially, the media's agenda.
Why doesn't Media Measurement measure the tone of an item?
Media Measurement believes measuring the tone of an item doesn't reflect the true value of the coverage. An item may span several pages and contain many different messages, each of which is rated on its tone. For example a piece on a supermarket may start off talking very negatively about the service it provides, but very positively about its share price. Whereas traditional measurement might argue this is a balanced or neutral item we ascribe a tone to each message so you can understand, in detail, the average reader’s perception and prove the quality of the coverage you are achieving.
Does Media Measurement provide AVEs (Advertising Equivalents)?
Whilst we can provide AVEs we do not recommend them as an effective way of measuring your coverage - especially with the drastically declining advertising rates! Opportunities to See (OTS) is seen as a credible alternative.
What will I receive from Media Measurement?
Media Measurement provides a wide range of reporting options from simple one-page report cards aimed at board level to in-depth reports detailing every element of your media performance. More and more clients are also turning to our online portal (MMLInsight) for real-time research queries.
How does Media Measurement evaluate social media?
Media Measurement is able to apply our unique methodology to any media type. We have a distinctive approach to ensuring your social Media Measurement doesn't just show you the amount of noise being generated, but offers deep analysis and actionable insights.
Can Media Measurement evaluate issues as well as an organisation's coverage?
Yes. Media Measurement has conducted issue-based research for many organisations both in the UK and abroad, providing them with an in-depth insight on the opportunities and threats within their media field.
Does Media Measurement monitor the media?
Media Measurement prides itself in being an independent evaluation firm. However, we have many partnerships with monitoring agencies across the globe and can secure preferential rates with many of these.
Can Media Measurement provide crisis media evaluation?
Media Measurement can provide real-time analysis for any clients in a crisis situation. This information can be disseminated either by our traditional reports or on our interactive portal - MMLInsight.
Can Media Measurement isolate our proactive coverage in their evaluation?
Using Media Measurement's unique methodology we are able to pinpoint what coverage has been driven by PR activity - providing a powerful insight on the impact of your department.
How much does Media Measurement cost?
All of Media Measurement's services are bespoke and priced accordingly. For a free quote please complete the Enquiry Form.
What our clients say
- 'Media Measurement are at the cutting edge of social media evaluation.'
Tracey Hope-Ross, VP of Research at Mom Central Consulting
- 'The intelligent, detailed and clear analysis provides us with invaluable intelligence'
Louise Wiley, Media Relations Director at Arts Council
- 'They demonstrate to you that you can measure the effectiveness of PR'
Jon Sellors, UK Head of External Comms at RSA Group
