Thought Leadership

As the proliferation of social media continues and the media relations' industry evolves, we recognize the importance of staying at the cutting edge of evaluation best practice. We help our clients stay ahead of the game by adapting our analysis and research methodology as well as educating senior executives on the importance of media relations.

Where possible we will always encourage and demonstrate how to put together an evaluation programme that will align media relations' activity directly to business outcomes. Through proactive industry research we are able to give our clients the competitive edge in their respective industries by providing insight on what issues are driving the news as well as evaluating what has been reported on our clients.

We have also forged key industry partnerships with The Conversation Group, Think Smart Marketing, Alterian and Mom Central Consulting all of which enable us to not only provide the best evaluation services but also provide expertise in social media and marketing strategy.

PR and the Media Changing Media, Changing PR (24th February 2010)

During the day the delegates were asked a series of questions regarding their PR activities and the Media. The results make interesting reading and demonstrate a recognition of the importance of evaluation, identify the benefits, typical levels of expenditure and the changing media landscape. Nearly two thirds of respondents are not yet evaluating Social Media but conversations during the day highlighted the main reason for this to be not knowing where to start. (download the presentation to read in full).

Key findings were:

Whilst all delegates said their companies evaluate Print, Online and Broadcast, only 36% are currently evaluating their Social Media coverage.
Main reasons for evaluation were to inform PR Strategy and to measure PR results against business outcomes.
Over half of the delegates companies spend up to 5% of their total PR budget on evaluation, just over a quarter spend 5-10% on evaluation and just over a fifth spend over 10%.
Despite the growth in Social Media, most delegates still said that Broadcast media was where they first heard of breaking big news stories.
Nearly half of the companies represented track what their employees are saying online about their company/brand.

PR and Strategic Corporate Communications (28th April 2010)

During the day the delegates were asked a series of questions regarding their PR activities and strategic communications. The results demonstrated recognition of the importance of PR evaluation, levels of communication strategy flexibility, typical comfort levels of PR practitioners’ social media use, and the effects of the economy on reputation management (download the presentation to read in full).

Key findings were:

Whilst all delegates said their companies knew how their target audience consumed media, over a third of respondents indicated that they still tended to take an educated guess (31%).
Over a quarter of delegates considered themselves to be in touch with the latest social media channels and regularly updated their Twitter pages (28%).
Whereas over half have only dabbled ‘here and there’.
Just over 70% of delegates thought it was incredibly important to measure their communication efforts – whereas only 4% did not measure their communications as they thought it was not important.
Reputation management was voted harder during a recession, due to audience cynicism, with 42% of votes. Over a third thought economic conditions did not make a difference (31%).

To find out how Media Measurement can help you evaluate the effectiveness of your PR across all media types click here to contact Anne Curtis

It's Time for PR to prove its worth - says Barry Legetter, Executive Director of the International Association for the Measurement and Evaluation of Communication (AMEC.)

Remember the biblical saying, “physician, heal thyself”. You probably haven’t heard it for a while but we all know what it means. Attend to one's own faults. Take control and you can solve the problem yourself.

The peculiarity of this problem – the failure to get PR professionals to take programme measurement seriously – does not make sense. After all, especially in a tough economic environment, doesn’t every PR professional want to prove that their programme is working? Commercially being able to demonstrate the effectiveness of your agency’s work is at the heart of the client-agency relationship. Click to view article in full

What our clients say

'Media Measurement are at the cutting edge of social media evaluation.'
Tracey Hope-Ross, VP of Research at Mom Central Consulting
'The intelligent, detailed and clear analysis provides us with invaluable intelligence'
Louise Wiley, Media Relations Dir. at Arts Council
'They demonstrate to that you can measure the effectiveness of PR'
Jon Sellors, UK Head of External Comms at RSA Group