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Posts Tagged ‘Ambush marketing’

Should Guerrillas be banned from the Olympics?

Published on February 21st, 2012 by Annabel.

Guerrilla marketing, also known as ambush marketing, relates to any marketing tactics which are unconventional and sometimes controversial. Guerrilla marketing is often a creative method that can be very effective, but can also end in disaster. Guerrilla marketing is creative, fun and highly effective The proponents of guerrilla marketing tactics argue that they are a [...]

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