Klout - Media Measurement

Klout as a Measure of Influence

Published on November 9th, 2011 by Annabel.

Klout (and similar sites such as peer index) calculate a person’s level of ‘influence’ using a series of algorithms to apply a numerical value to someone’s interactions online and deliver a score based on just how influential they are to their peers. You can calculate an overall score, your amplification (how much you influence people) [...]

5 Free Social Media Tools for Business

Published on August 1st, 2011 by Marcus.

In terms of tools, the Social Media Revolution (as it will be referred to in history lectures 100 years from now, lectures probably conducted at the University of Facebook) has given us two types: 1. Tools to make the new things we do with social media easier and more effective and 2. Tools that make [...]