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Posts Tagged ‘Olympics’

Should Guerrillas be banned from the Olympics?

Published on February 21st, 2012 by Annabel.

Guerrilla marketing, also known as ambush marketing, relates to any marketing tactics which are unconventional and sometimes controversial. Guerrilla marketing is often a creative method that can be very effective, but can also end in disaster. Guerrilla marketing is creative, fun and highly effective The proponents of guerrilla marketing tactics argue that they are a [...]

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60% of people cannot name any Olympic sponsors!

Published on January 30th, 2012 by anne.

The countdown to the Olympics has begun, yet according to Ipsos nearly 60 per cent of those surveyed could not name any corporate Olympic sponsors. Awareness among Londoners of some of the larger sponsors, including BT, Lloyds TSB and EDF, is higher than elsewhere in the country. Global sponsors Coca-Cola and McDonald’s are most recognized, [...]

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