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Recent Tweets
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Social Media and the FA Cup final: Top 5 Tips for bookmakers to increase share of voice during major events. http://t.co/JCIsfl0GMe #inplay 5 days ago
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Latest Blog: example how to get a #trending #LoveMK check it out http://t.co/nTicutYot6 2 weeks ago
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Hi @DestinationMK congratulations on your excellent #LoveMK campaign. We were so inspired we wrote a blog about it http://t.co/nTicutYot6 2 weeks ago
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Blogroll
The Best of 2011
2011 has been a really exciting year for us as a company; we were subject to a very sexy new rebrand, we actively embraced social media and founded a blog back in May. We’ve certainly come a long way since our early blogging days and have managed to contribute and comment on some really exciting [...]
Read MoreCan Pharmaceutical Companies Ever Go Social?
A few weeks ago, we were lurking on a #hcsmeu chat where one of the posters asked about the future of social media and pharmaceutical companies. What followed was an interesting discussion, peppered with the right ratio of cynicism (if pharmaceutical companies embrace social media, do they then have to embrace social morals and responsibility?) [...]
Read MoreSocial Media Catch 22: ROI
ROI is a term that gets thrown around in discussions about social media and business a lot. And I mean a lot. It’s an acronym that seems to be discussed at every given opportunity. We’ve even used the term ourselves in the past when referencing other studies, including the one by Adobe discussed here. Not [...]
Read MoreMeasuring Social Media Success is ‘Top Priority’ for European Marketers
In a survey commissioned by Adobe Omniture, 58% of respondents placed “Deciding how to measure the value of my investments in social media” as their top priority when considering social marketing. The survey was carried out over 500 marketers in the UK, France, Germany, Italy and the Nordics. A key statistic uncovered was that a [...]
Read MoreWhat does it take to be a social strategist?
For anyone hoping to start a career as a social media strategist (or for anyone wanting to understand what a social strategist actually is!) Mashable have created a brilliant info graphic where they compared LinkedIn data with job listings for positions available within Social Media. As a social media monitoring company, one of the aspects [...]
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