Capturing the Tech Consumer’s Attention – Can High Street Retailers Learn Anything From Online Pure Plays?
Capturing the Tech Consumer’s Attention – Can High Street Retailers Learn Anything From Online Pure Plays? As the internet plays an ever-bigger role in the lives of consumers, high street consumer electronics retailers are facing increasing competition from online pure plays. With both Comet and Jessops having gone into administration in the last year, [...]Read More
Greater Anglia On Track With Social Media Customer Concerns Greater Anglia, after ranking low in the Which? Best Buy Passenger Survey for UK Rail operators (penultimate place in overall scoring and in last place for commuter service), was awarded the Train Operator of the Year Award at last month’s Rail business Awards and the [...]Read More
Social media monitoring just got a little bit easier thanks to the new Sociagility system. Its developers claim it can connect brand value to social media performance. Using a unique methodology, called PRINT, the developers are hoping to create a social media KPI which will make it easier for social media executives and marketers to [...]Read More
As a social media measurement agency, we use a wide range of tools, coupled with expert human analysis, to get the best results when monitoring and evaluating social media. But there is also a lot of insight freely available by using the in-built analytics functions on each social media platform that you use. So what’s [...]Read More
Media Measurement’s Tim Zecchin spoke a couple of weeks ago at AURA’s social media session at the RAF Club, Piccadilly. It was a practical session, focused on the key challenges of extracting insight from the mass of data provided by social media monitoring tools. We brought a social media measurement agency perspective to the day, [...]Read More