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Posts Tagged ‘social media insight’

Capturing the Tech Consumer’s Attention – Can High Street Retailers Learn Anything From Online Pure Plays?

Published on April 18th, 2013 by Sarah French.
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Capturing the Tech Consumer’s Attention – Can High Street Retailers Learn Anything From Online Pure Plays?   As the internet plays an ever-bigger role in the lives of consumers, high street consumer electronics retailers are facing increasing competition from online pure plays. With both Comet and Jessops having gone into administration in the last year, [...]

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Rail Operators and Social Media – Greater Anglia On Track With Social Media Customer Concerns

Published on April 15th, 2013 by Nils Feddersen.
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  Greater Anglia On Track With Social Media Customer Concerns Greater Anglia, after ranking low in the Which? Best Buy Passenger Survey for UK Rail operators (penultimate place in overall scoring and in last place for commuter service), was awarded the Train Operator of the Year Award at last month’s Rail business Awards and the [...]

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Sociagility launches a social media KPI

Published on November 16th, 2011 by Annabel.

Social media monitoring just got a little bit easier thanks to the new Sociagility system. Its developers claim it can connect brand value to social media performance. Using a unique methodology, called PRINT, the developers are hoping to create a social media KPI which will make it easier for social media executives and marketers to [...]

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Free insight from in-built social media analytics tools

Published on July 6th, 2011 by Sarah.

As a social media measurement agency, we use a wide range of tools, coupled with expert human analysis, to get the best results when monitoring and evaluating social media. But there is also a lot of insight freely available by using the in-built analytics functions on each social media platform that you use. So what’s [...]

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Five Social Media Insight Challenges

Published on June 6th, 2011 by mml_Chris.

Media Measurement’s Tim Zecchin spoke a couple of weeks ago at AURA’s social media session at the RAF Club, Piccadilly. It was a practical session, focused on the key challenges of extracting insight from the mass of data provided by social media monitoring tools. We brought a social media measurement agency perspective to the day, [...]

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