Media Measurement's Recent Tweets
Fashion East’s Emerging Designers Top Tuesday #LFW Buzz In a victory for up and coming designers, Fashion East was the most discussed show from the fifth and final day of London Fashion Week SS14. Media Measurement used Salesforce Marketing Cloud’s Listening Tool to find out which of the shows captured the most attention on Tuesday. [...]Read More
House of Holland’s Hot Front Row Dominates #LFW Chat Celeb-packed front rows and top models were the most talked about topics in social media posts about LFW during the first three days of the event. Media Measurement used Salesforce Marketing Cloud’s Listening Tool to find out which of the shows captured the most attention on Friday, Saturday [...]Read More
Mulberry Tops #LFW Buzz Thanks to Tiny Teacup Invite Mulberry was crowned the most talked about designer ahead of London Fashion Week (LFW), as excitement about the SS14 event mounted. With LFW starting on Friday, Media Measurement used Salesforce Marketing Cloud’s Listening Tool to find out what got the fashionistas buzzing about this season’s event. [...]Read More
Is the Party Over for Electronic Cigarettes? Electronic cigarette smokers (or vapers) may have thought they had found a way around the smoking laws and have been enjoying their nicotine hit wherever they pleased. The manufacturers have also seemingly experienced a free pass over the strict advertising and product display laws that govern tobacco brands. [...]Read More
Social Media Burger War – Five Guys vs Shake Shack in Covent Garden It has been an eventful time for burger lovers in the UK. Not only did George Osborne and other political figures create controversy around the food but thereby also brought it into the social limelight. Further, as burger lovers in the office [...]Read More
Capturing the Tech Consumer’s Attention – Can High Street Retailers Learn Anything From Online Pure Plays?
Capturing the Tech Consumer’s Attention – Can High Street Retailers Learn Anything From Online Pure Plays? As the internet plays an ever-bigger role in the lives of consumers, high street consumer electronics retailers are facing increasing competition from online pure plays. With both Comet and Jessops having gone into administration in the last year, [...]Read More
Vanilla Coke is back! But not everything is as vanilla as it seems… “There has been huge consumer demand for the return of Vanilla Coke so we were really excited about bringing back the variant to the Coca-Cola family.” [...]Read More
Greater Anglia On Track With Social Media Customer Concerns Greater Anglia, after ranking low in the Which? Best Buy Passenger Survey for UK Rail operators (penultimate place in overall scoring and in last place for commuter service), was awarded the Train Operator of the Year Award at last month’s Rail business Awards and the [...]Read More
Retail Week Live: Mobile and Online Essential to Retailers in 2013 But the Human Touch Remains a Factor.
Mobile and Online Essential to Retailers in 2013 But the Human Touch Remains a Factor Retail Week Live saw some business heavyweights ascending on the conference to discuss issues affecting retailers. Our team analysed 6,382 UK social media posts from 11th to the 15th of March using Salesforce Marketing Cloud’s listening solution Radian6. Many of [...]Read More
Kit-Kat And Social Media, Part 2: And the Winner is… After having previously taken a look at Kit Kat’s ‘Choose A Champion Campaign’ in Social Media we are now exploring what has changed as the ‘Nation’s Champion’ has been announced. This weekend Nestlé UK & Ireland announced the winner of its new Kit Kat Chunky [...]Read More