Capturing the Tech Consumer’s Attention – Can High Street Retailers Learn Anything From Online Pure Plays?
Capturing the Tech Consumer’s Attention – Can High Street Retailers Learn Anything From Online Pure Plays? As the internet plays an ever-bigger role in the lives of consumers, high street consumer electronics retailers are facing increasing competition from online pure plays. With both Comet and Jessops having gone into administration in the last year, [...]Read More
Vanilla Coke is back! But not everything is as vanilla as it seems… “There has been huge consumer demand for the return of Vanilla Coke so we were really excited about bringing back the variant to the Coca-Cola family.” [...]Read More
Greater Anglia On Track With Social Media Customer Concerns Greater Anglia, after ranking low in the Which? Best Buy Passenger Survey for UK Rail operators (penultimate place in overall scoring and in last place for commuter service), was awarded the Train Operator of the Year Award at last month’s Rail business Awards and the [...]Read More
Retail Week Live: Mobile and Online Essential to Retailers in 2013 But the Human Touch Remains a Factor.
Mobile and Online Essential to Retailers in 2013 But the Human Touch Remains a Factor Retail Week Live saw some business heavyweights ascending on the conference to discuss issues affecting retailers. Our team analysed 6,382 UK social media posts from 11th to the 15th of March using Salesforce Marketing Cloud’s listening solution Radian6. Many of [...]Read More
Kit-Kat And Social Media, Part 2: And the Winner is… After having previously taken a look at Kit Kat’s ‘Choose A Champion Campaign’ in Social Media we are now exploring what has changed as the ‘Nation’s Champion’ has been announced. This weekend Nestlé UK & Ireland announced the winner of its new Kit Kat Chunky [...]Read More
Burberry & Topshop Create a Pattern for Social Tactics at Fashion Week London Fashion Week (LFW) Autumn/Winter 2013 was the most inclusive in recent years, as River Island and Whistles joined LFW stalwarts Topshop’s Unique by holding their own catwalk shows. In our last post, we explored social media conversation about the high street brands [...]Read More
High Street Brands at London Fashion Week: Modelling Social Media Success London Fashion Week Autumn/Winter 2013 (LFW) saw the British high street take centre stage among the traditional round of established and up-and-coming designer shows. Fashion week stalwarts Topshop returned with their Unique line, joined this season by fellow high street brand River Island, who launched [...]Read More
Social Media and Kit Kat’s new Chunky Marketing Campaign. With Nestle having launched a new £5 million Choose a Kit Kat Chunky Campion campaign, which aims to follow the success of their 2012 campaign out of which Peanut Butter emerged as the winner,we shall have a quick look how the social media community reacted to these [...]Read More
The Role of Social Media in the Syrian Civil War In the 22 months since Hasan Ali Akleh covered himself in petrol and set himself on fire in defiance of Bashar al-Assad and the Syrian government, and acted as the catalyst for wider protests, life in Syria has changed absolutely. Conflict is now rife between [...]Read More
Social media and technology is converging rapidly. The paint had barely dried on the lines setting out companies as distinctly social, before they were smudged by moves to control both the space in which people communicate and the devices they do it on. Here, we run down a list of our top five most exciting [...]Read More