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Recent Tweets
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Which is the only supermarket to receive positive feedback overall for their grocery delivery service? Find out here: http://t.co/yZDD5EOdVg 1 week ago
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Social Media and the FA Cup final: Top 5 Tips for bookmakers to increase share of voice during major events. http://t.co/JCIsfl0GMe #inplay 1 month ago
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Latest Blog: example how to get a #trending #LoveMK check it out http://t.co/nTicutYot6 1 month ago
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Blogroll
Social Media Helps Smaller Businesses Compete Against Large Companies
Research in motion recently conducted research which found that small businesses are using social media to compete with their larger rivals and it provides small businesses with strategies to help them survive during the current period of economic turmoil. RIM commissioned research found that businesses who utilised social media were more likely to feel optimistic [...]
Read More4 Terrible Pieces of Social Media Advice
1. Join every type of social network to get your brand out there Exposure, Exposure, Exposure! Businesses want to reach their audience, right? And there’s no easier way to do this than setting up an online presence everywhere! Unfortunately, there is a variation among types of social media and so rather than jump straight in, [...]
Read MoreThe Value of Understanding Influence for Successful CRM Strategies
There has been countless articles written about using social media to improve CRM, however, many companies still find the concept of good CRM on social media difficult to grasp, here’s why: Social media has completely overhauled the customer experience and consequently, consumer attitudes have changed completely. There has been a re-balance of the relationship between [...]
Read MoreHumanising Engagement
Automated tweets are a controversial topic and for many businesses in social media, act as the proverbial double-edged sword with the capacity to divide industry professionals. On one side of the coin, automated tweets are a fantastic time saver, they allow you to maintain a constant presence on twitter and tweet at any hour of [...]
Read MoreOh Jesus Christ Fenton (Benton), Why Did You Go Viral?
“BENTON! BENTON! OH JESUS CHRIST! BENTON! BENTON!” Screams an irate dog owner as he chases Benton the out-of-control Labrador through Richmond park after a herd of deer. The video has the makings of internet comedy gold: A spontaneous event followed by a display of unhinged emotion as the camera moves from a relaxed herd of [...]
Read MoreCan Pharmaceutical Companies Ever Go Social?
A few weeks ago, we were lurking on a #hcsmeu chat where one of the posters asked about the future of social media and pharmaceutical companies. What followed was an interesting discussion, peppered with the right ratio of cynicism (if pharmaceutical companies embrace social media, do they then have to embrace social morals and responsibility?) [...]
Read MoreOver Half of Britons Do Not Want to Interact With Companies On Social Networking Sites
A study by TNS has revealed that over half (61%) of Briton’s using social networking sites do not want to interact with companies. In what will no doubt be taken as a blow for many B2C companies targeting British consumers via social networking, the findings reveal that brand messages are being ignored by consumers who [...]
Read MoreSocial Media and The August Riots: a Vehicle for Destruction?
70% of British adults are in favour of a social media blackout in a future riot. These findings were prompted by August’s riots and recorded in a study by Unisys. The social networks which, hypothetically, could be shut down in a future riot include Facebook, Twitter and Blackberry Messenger. In recent months, much of the [...]
Read MoreOld Spice Demonstrates Just What it Takes to Launch a Successful Social Media Campaign
Here we look at the blogger’s archetype of ‘successful social media campaign’ and try to understand how it achieved it’s legendary status. Old spice is a brand that was previously associated with Old men, purchased by Proctor and Gamble in 1990 in order to break into a new market, began trying to broaden Old Spice [...]
Read MoreSocial Media Could Help Healthcare Professionals Track Flu Outbreaks
Researchers at Bristol University have suggested that it is possible to track flu outbreaks through social media. Using a keyword analysis of messages posted on twitter, users found that it was possible to track flu outbreaks. Although Twitter only has around 200 million users, it still reflects a pretty good sample of the world’s population [...]
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