The First Thing Communications Professionals Should Do In The Morning
Regardless of which industry you work in, there are certain things that any communications professional should do upon getting into the office (although maybe after they’ve made a coffee!).
And the first thing should be to begin your business day with a comprehensive synopsis of key developments in your sector over the past 24 hours. This will provide all the business intelligence required to inform strategy decisions throughout the day.
But….how many actually do this? After all, sorting through a day’s worth of online, print and broadcast content simply isn’t time efficient. Rather than attempting to do so, communication workers should have an up-to-the-minute daily news briefing delivered directly to their inbox every day before they start working.
What is a Daily Briefing Service?
Put simply it’s an email providing concise summaries of key news items relevant to you – essentially keeping track of the news so you can get on with your job knowing you’re fully supported. An expertly curated breaking news service can be tailored to deliver the content you need, whether this is carried by regional, national or international media.
Whether you want to track news stories relating to your own organisation, competitor performance, general trends across your industry or wider issues, signing up for a daily news briefing service means direct access to the most up-to-date intelligence, delivered to your inbox.
To ensure the intelligence you’re receiving is actually providing value and aiding you in your job, you should talk to your provider about only receiving relevant content. As interesting as some news might be, if it’s not relevant you don’t need to see it. Once you’ve highlighted the content, focus on the source publications you’re most interested in – choose to include news, opinion and analysis from almost any outlet around the world, from major national titles to specialist publications.
Your provider should be willing to work with you and make suggestions if you need extra guidance before the first briefing is delivered.
Once your service is up and running, keep reviewing what you receive and make adjustments based on any ongoing requirements. After all, the true value of the briefing will only be seen if it’s relevant and providing intelligence to inform your day-to-day job and strategy decisions.
So, what if you don’t have a news briefing service in place? Or you’re not seeing value from your current news briefing service? It’s quite simple – get in touch with us to discuss your options.
We deliver daily news briefings to multiple clients across the globe, including national Governments and blue chip private companies, completely bespoke to their requirements using a combination of media analytics technology and experienced analysts.
We work closely with clients to ensure the service truly benefits them and that they never miss the most important news.
To receive more information on our news briefing service for your organisation, simply drop us an email at firstname.lastname@example.org
Media Measurement is a leading digital research consultancy. We breathe life into data, telling meaningful stories that inspire fresh thinking. Today’s global digital village holds billions of conversations connecting people, ideas and opinions – this revolution is a force for good.
We work with organisations who have a positive mission. Who dare to challenge the status quo. Who recognise the opportunities hidden in digital data so they can act – when and where it matters.
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