The Modern Use of Natural Alternatives
The number of people seeking natural alternatives for various (health) problems is increasing. Social media users have praised the effectiveness of these natural options for problems such as pain, skin conditions and mental and physical well-being. These alternatives come in various forms that can be easily purchased at stores or online; they include: vitamins, minerals, consumable oils, essentials oils, powders and liquids. Amongst these, vitamins, minerals and consumable oils are currently the most popular types of natural solutions, according to social media, for health problems such as pain symptoms, anxiety and depression.
The reasons behind this steady increase in availability of natural remedies or ‘alternative medicines’ are predominately attributable to ease of access, price, and a perception that they contain less side-effects and substance clashes in comparison to prescription medicines or products.
With this in mind, Media Measurement analysts investigated the growing use of natural remedies within the UK, US and Australian market, using social media data and desk research to uncover the main reasons and motivations as to why people turn to these natural alternatives.
We’ve distilled the findings into a whitepaper – download it here to read the report in full.
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