From vitamins to minerals, from consumable oils to powders, the number of people seeking natural alternatives for various (health) problems is increasing.
To understand why, Media Measurement analysts utilised social listening techniques to investigate the growing usage of vitamins, minerals and supplements in the UK, US & Australian market during 2018.
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The whitepaper features the following:
- The most mentioned types of VMS
- The increasing role of consumable oils
- Exploration of the main reasons and motivations as to why people turn to natural remedies